Contact

Troy Miller Mb: 0414 623 108
Em: troy@2020impact.com.au
www.2020impact.com.au
Skype: Troy R Miller

Business has to be involving, it has to be fun, and it has to exercise your creative instincts.
RICHARD BRANSON

Our mission is to assist small business with affordable logos and graphic design solutions for marketing materials.

Feature Image

 

 

 

Brisbane Graphic Design For Small Business

Are you a small business in need of efficient graphic design and marketing materials, e.g. logos, business cards, digital stationery, website etc? If yes, we can assist with our design expertise and value marketing packages.

People perceive the quality of products and services from the quality of marketing materials? If a business product/service is high in quality, then marketing materials should reflect this quality, however when there's discrepancy consumers develop negative perceptions.

To understand graphic design look around at all forms of visual communication whether it be a sign, magazine, website or television program, all involve graphic design to communicate a style and attract the desired audience and target market.

Graphic design influences what you buy and the way you're perceived in a subliminal way. At 2020 Impact we harness the power of graphic design to position your business effectively with the following tactics:

 

Strategic Graphic Design Tactics

1... Set the business marketing position, e.g. budget, middle market or up-market

2... Review the core business products and services

3... Review the competition and industry players

4... Establish the design elements, e.g. logo, images, graphics, headline and content

5... Establish the culture, e.g. the nationality of the business

6... Establish the feel, e.g. corporate, trade, young, traditional, modern, etc.

7... Review appropriate images and graphics

8... Determine the business owner's preferences

9... Establish strategic business colours

10. How far to go with design, under or over design?

 

If you're looking for a fresh business logo design or digital stationery/email graphics, we have Logo and Graphic Packages from $214.50. See our Small Business Logo and Graphics Packages.

If you need more tools; e.g. logo, business card, digital stationery graphics and brochure website, we have a Small Business Starter Package from $1,127.50, that will get you going. See our Small Business Starter Package.

 

GRAPHIC DESIGN TOOLS AND TACTICS

Creative Brief

An important tool in the creative process, the creative brief provides a process for a mutual understanding between designer and client. We use a format widely used in advertising agencies to define the marketing style direction, goals, tools and content. For more download our creative brief sheet.

Communication

Communications follows on from the creative brief and is essential for successful outcomes. We use the creative brief to start the process on the design and ensure all invloved understand the expectations and requirements. It's critical all decision makers are involved so there's no surprises when the design concept arrives.

Marketing Strategy

Professional design starts with effective marketing strategy which increases your chance of success. Marketing strategy starts with a clear business idea and goals. We discuss business goals and utilise our expertise in marketing to develop marketing strategies, positions and tactics for small business. For larger clients we design within established strategies and corporate styles.

Integration

We ensure our designs integrate with existing modern corporate styles or create new style directions when needed. We review examples of corporate style and brand direction, and help to develop new brand styles depending on requirements. We relate this to creating a family suite look where websites, email templates, stationery items, brochures, signs and digital screens have a similar look.

Consistency

Whether it's websites, business cards, logos, fonts, colours, photos or even digital signs, we ensure consistency in our designs is produced. If you want a professional image the overall look has to be expressed consistently in your marketing materials. Consumers are smart and if matetrials are disjointed they will notice and perceive your products or services are the same.

Visual Priority

Professional design has a visual priority to communicate a message. We determine the visual priority and set an order of importance over the elements and space allocation, i.e. a large image or headline being the most important with a suitable space allocation, followed by supporting images or sub-headings and body copy much smaller. We do this to improve the visual navigation and information consumption.

Layout

Arranging elements in a clean, simple and creative manner will improve the results of marketing materials. The layout and structure of our designs are directed by our expertise in imagery, content volume, space and corporate style. Layout is also affected by the resources and volume of information required by clients. Our job is to get the balance right between volume and space.

White Space

Less cluttered elements on page is always better and a good way to communicate a message or product is to be single minded with white space surrounding. This is important around logos, headlines and images to make them stand out on the page. It's amazing how different white space allocation is between, small, medium and large businesses and between budget to up-market designs. The higher end of design normally requires more white space to look up-market.

Balance

Arranging elements to fit the canvass with balance, whatever the canvass format, is the job of professional design. It could be a business card, brochure or website, and if the balance is out e.g. top heavy or skewed left aligned with text or images the effectiveness and visual asthetics will be reduced. The goal is to aim for communication of content in an even and uncluttered manner.

Shape

Looking at the various shapes that work with a company identity, logo or brand. This could be a circular or ellipse shape or a square box grid. In good design shapes tend to integrate from logos and symbols associated with a brand, e.g. a brand that has a circular logo usually has circular graphics and symbols to match. The visual space on the material also has to be considered for the shape, so chosen shapes work with the format.

 

Symbols

Our designs often incorporate symbols that are placed in the background, whether it be culturally based or brand style based. Symbols add depth and feeling to a design, and can help to reinforce culture or a particular style. We research the appropriate symbols for a project and use them in different ways, e.g. feature or background element.

Proximity

Arranging the proximity of elements to make the information easy to read, look professional and be creative. This can involve making sure elements such as logos, headings and images don't crowd or compete with each other. Often white space is required to assist the proximity of elements.

Alignment

Consistent alignment of headers, footers and columns for web pages and brochures is required to look corporate and professional. We aim for consistent alignment of images, graphics, typography, space and structure in our designs. For corporate designs we find structured pages with justified or left aligned text works well.

Grids and Guides

Using grids and guides to achieve alignment with consistency is essential to create clean corporate design. This is critical when it comes to websites, magazines, brochures and annual reports that consist of many elements i.e. copy, charts, tables and images. Grids and guides are found in most design programs, i.e. Dreamweaver, InDesign and Illustrator, and are easy to use.

Contrast

Contrast between two elements can often make or break a design. Ensuring the key element stands out, i.e. the headline type contrasts over an image or background layer or body type is easily read over a background can make a design work or fail if done with no contrast. We use contrast to highlight key elements and messages for improved readibility.

Colour

Colour is an important aspect of branding and theming. Colour can communicate ownership by a brand or nature of a promotion, e.g. red, yellow and white for retail special promotions. We use colour to theme the overall style, mood or brand. Existing corporate logos and brand colours can influence our colour choices. Sometimes colour schemes are directed by a project, e.g. a horror theme may have black and red colours while a comedy theme may have bright vibrant colours. High end design has minimal colour to represent class, e.g one colour silver business cards.

Typography

Type fonts are a key part of graphic design and good designers need lots of fonts and type styles. Different fonts can create a modern or traditional feel along with budget or up-market style, depending on the fonts selected. We like to integrate typography with logo styles and establish 1-2 fonts for a business. We ensure similar fonts are used in projects to match the business logo. We prefer to use only two fonts in a corporate style and we ensure consistency between type styles across different marketing materials.

Research

Research is the foundation for creating professional strategic design that's perceived as a viable alternative by consumers. We ask clients to come up with three competitors that look professional in their eyes to develop an understanding of what the client likes. Ofter this is different to what we like, as design is subjective with individual tastes involved. We then review competitors and design something that compares on an equal level with our own unique style elements, e.g. imagery, topplates, menus columns or buttons etc.

Planning

Most design jobs require planning to achieve a successful outcome. This can be sketching ideas on a visual diary to begin the concept process, listing elements for a complex logo or setting out tasks to complete a project. For a website this can involve researching style preferences, searching for templates, then coordinating images, text content and hosting requirements. Planning takes time and is vital when managing a large project, e.g. website or corporate brochure.

Culture

We like to integrate culture into our designs, as it can be very appealing to consumers, and benefitial for increased product sales. Cultural elements like national colours, symbols, painting and statues can go a long way to reinforcing the cultural experience. We research the culture for different project and find suitable elements to reinforce culture.

 

By Troy Miller - troy@2020impact.com.au

 


© copyright 2020 Impact.