Contact

Troy Miller Mb: 0414 623 108
Em: troy@2020impact.com.au
www.2020impact.com.au
Skype: Troy R Miller

Business has to be involving, it has to be fun, and it has to exercise your creative instincts.
RICHARD BRANSON

Our mission is to assist small business with affordable SEO (search engine optimisation) and Internet marketing services.

Location

6 Cloghan Street
The Gap, Brisbane Queensland

 



 

 

 

Website Search Engine Optimisation (SEO)

SEO stands for Search Engine Optimisation, e.g. ensuring a website complies to industry standards (W3C) and is built to enhance indexing by search engines like Google, Bing, Yahoo and MSN. Website optimisation starts with a clear business idea, which forms the platform for strategic business content presented with a natural flow of information.

SEO requires a website is built to industry standards with natural navigation hierarchy, text navigation, html architecture, quality content, strategic headings (H1-H4) and meta details (titles, descriptions, keywords), image alt tags, page tags, HTML and XML sitemaps, and quality backlinks.

SEO starts with your website content. If you have a small business and you're looking to promote it online start planning the business content. Think about what interesting content your competitors use and consider offering content that is helpful to your customers, e.g. corporare profiles, information guide and menus.

 

Search Engine Optimisation (SEO) Explained

If a website has 4 pages it has the chance of developing 4 listings from the page titles and descriptions in the meta details (source code). Once a site is indexed, Google will take a snippet from the page meta details and headings (prioritised H1-H4) and display the summary.

When a person searches for information on Google, the search terms they use influence the results and if a web page has these search terms in the page titles, descriptions and headings (source code), then it has the chance of appearing as a listing.

Where the page appears on Google, e.g. page 1 or 10, then involves other factors like domain age, geographic region, site quality, site authority and Google PageRank score. The important part is to establish the search terms you need first and have them built into page titles, descriptions and headings, and develop specific landing pages for each keyword.

Avoid the misunderstanding that once you have a small website, traffic enquiry will take off and other advertising, i.e. directories and advertisements, are no longer required. Unfortunately this is not true, but as the website grows (50-500 pages) and interesting content is built following SEO techniques, online enquiry will grow.

 

If your site is missing on Google searches request our Free Website SEO Audit we'll review the site and advise on the improvements to get more search listings.

SEARCH OPTIMISATION

SEO Packages for Small Business $396.00

SEARCH ENGINE OPTIMISATION (SEO) FROM $396.00*

You invested in a website but you're not sure it meets industry standards? To succeed on search a site needs search engine optimisation, e.g. the site is built to industry standards with natural flowing text navigation, HTML architecture, quality content, strategic headings (H1-H4) and meta details (titles and descriptions), image alt tags, page tags and quality backlinks.

Best practice SEO recommends using a HTML sitemap to assist people navigating and an XML sitemap to inform search engines about the pages available for crawling. An XML sitemap is a file that lists all pages along with additional metadata for each page (when last updated and priority) for search engines.

Without sitemaps many organic (free) listings on Google will be challenging, but with them you have a solid foundation for content propagation and search engine marketing (SEM) suceess. To work out if your site meets standards or has any search engine issues, request our Free Website SEO Audit.

If you need assistance with search listings, meta details, HTML and XML sitemaps, see our small business SEO Starter Pack 1, to create these items and learn SEO methods.

For more on SEO see Google's SEO Starter Guide or Hitwise's Best Practice SEO Report

BEST SEARCH ENGINES

Experian Hitwise Best Search Engines Advice

BEST australian search engines

If you want to succeed on the Internet you need to focus on the major search engines. There are many search engines around the world but only one search engine has the majority of search traffic. Google is number one with almost 90% of search traffic in Australia, according to Experian Hitwise, a leading Internet research company, followed by Bing who supplies data for Yahoo and MSN, then Ask.

A good approach is to start with Google as they have the traffic, analytic tools and reports to assist website marketing. Best practice is to submit an XML sitemap via Google Webmaster Tools (Search Console) to ensure your site is indexed and listed. Once Google has listed your site correctly, submission to Bing will get your listed on Bing along with Yahoo and MSN. We check Google listings with site: command searches and Google Webmaster tools (Search Console) to ensure a site is listed.

We teach clients how to get listed on the most popular search engines and develop strategies on how to move up the rankings. For more information see our SEO Starter Pack 1. We list sites with the most popular Internet directories for specific industries and explain the benefits of premium directory listings to help improve website authority and organic performance on Google.


To see the current leading search engines visit Hitwise Data Centre.

To see the top 100 Australia Websites and leading search engines visit Alexa Top Sites in Australia.

For more information on search engines visitNational Library of Australia

 

 

 


© copyright 2020 Impact