Contact

Troy Miller Mb: 0414 623 108
Em: troy@2020impact.com.au
www.2020impact.com.au
Skype: Troy R Miller

Business has to be involving, it has to be fun, and it has to exercise your creative instincts.
RICHARD BRANSON

Our mission is to assist small business with affordable SEO (search engine optimisation) trouble shooting services.

Location

6 Cloghan Street
The Gap, Brisbane Queensland

 



 

 

 

Search Engine Optimisation AUDITS FOR Trouble Shooting

To succeed on search engines a website needs search engine optimisation, that is a combination of technical and marketing methods including construction to industry standards (W3C), the right density of key search terms, optimised meta details (page titles, descriptions, headings H1-4), compelling content and marketing offers, e.g. white papers, research, free resources and trial offers.

If a site performs poorly on Google there could be a problem at the strategic, tactical or technical levels. At strategic level the business idea, pricing, offers or targeting may be defective, at the tactical level limited content or key search terms may be missing and at the technical level, poor construction to standards may prevent listings.

If a site is not listing properly with Google, there's always a logical reason or combination of reasons which can be identified by SEO professionals, e.g. limited keywords and density, lack of content, duplicated or missing meta details, poor navigation, no sitemaps or low Google PageRank score.

 

Why We Recommend Google Search Engine

With almost 90% of search traffic in Australia it's impossible to ignore Google. They are the most advanced search engine with analytical tools, educational information and services to improve your online results. They provide a range of web tools Google Webmaster Tools (Search Console) and analytical tracking services Google Analytics to improve website performance.

Google will take an intelligent snippet from a web page meta details, headings and content, and index this summary into their database. If a site has 6 unique pages then it will get 6 listings on Google after indexing. To assist indexing Google recommended to providing an XML sitemap, via their Search Console services.

Google page one listings are highly desired due to the traffic they can deliver and If you're having listing issues there are other ways to get on page one, e.g. sponsoring Google Adwords paid ads. However beware Adwords is not really for small businesses with less than $20K marketing budgets but works for medium-large businesses.

 

If your site is missing on Google Search request our Free Website SEO Audit we'll review the site and advise on the improvements to get more search listings.

SEARCH OPTIMISATION

Small Business SEO Specialists

SEARCH ENGINE OPTIMISATION (SEO) FROM $396.00*

You invested in a website but you're not sure it meets industry standards? To succeed on search a site needs search engine optimisation, e.g. the site is built to industry standards with natural flowing text navigation, HTML architecture, quality content, strategic headings (H1-H4) and meta details (titles and descriptions), image alt tags, page tags and quality backlinks.

Best practice SEO recommends using a HTML sitemap to assist people navigating and an XML sitemap to inform search engines about the pages available for crawling. An XML sitemap is a file that lists all pages along with additional metadata for each page (when last updated and priority) for search engines.

Without sitemaps many organic (free) listings on Google will be challenging, but with them you have a solid foundation for content propagation and search engine marketing (SEM) suceess. To work out if your site meets standards or has any search engine issues, request our Free Website SEO Audit.

If you need assistance with search listings, meta details, HTML and XML sitemaps, see our small business SEO Starter Pack 1, to create these items and learn SEO methods.

For more on SEO see Google's SEO Starter Guide or Hitwise's Best Practice SEO Report

SEARCH MARKETING

Small Business Search Marketing Specialists

SEARCH ENGINE MARKETING (SEM) FROM $396.00*

Content development is the first priority for search engine marketing. Try to write interesting articles about your products or services and explain the 'user experience'. Make it easy for consumers to understand the business process along with marketing offers or bonuses for trialling your business. If you do this you're more likely to convince consumers to purchase.


Like a diversified investment strategy, a smart search marketing strategy includes organic (free) and sponsored methods:

• Organic Methods include; search engine submissions, Government listings, industry directory listings, social media (Facebook, Google+, Linkedin, You Tube) share buttons, posts and interactions, You Tube educational videos, article marketing and guest posting articles.

• Sponsored Methods include; Chamber of Commerce listings, industry directory sponsorships, online competitions and sampling, social media advertising, Google Adwords (search and display networks), remarketing, partner email marketing, affiliate sponsorships, paid web banners, online magazine advertising and backlinks from the above.


If you have a website and you want to improve Internet traffic then using analytic tools are essential, e.g. Google Analytics and they will integrate with SEO platforms, i.e. WooRank, or Sumome to give you the real-time traffic picture. Another way to improve traffic is with sponsored search marketing such as Google Adwords that can increase your traffic by 25%:

• Google Analytics will help find the best advertising options and what search terms and referring sources brought traffic to a site? Google Analytics is a tracking code placed on web pages to record traffic data and statistics. If you're serious about SEM success, try our SEO Starter Pack 2. We will install Google Analytics, report on traffic, search terms and popular pages to guide marketing decisions.

• Adwords Advertising will get you on Google page one if your site is new and organic listings are lacking. Google is the biggest search engine, their Adwords campaigns can start from $1-2K per month with the ability to turn on/off instantly. If the results are good continue, if not stop anytime with no contracts.

To try Google Adwords advertising ask us about our Adwords Starter Package.

For more on SEM see our Free Digital Marketing Audit Questionnaire

 

 

 

 


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