Contact

Troy Miller Mb: 0414 623 108
Em: troy@2020impact.com.au
www.2020impact.com.au
Skype: Troy R Miller

Dreaming up a good business idea is often the biggest challenge. Think about what you're good at, what you like doing, and what the market needs.
DAVID KOCH

Customers perceive your product or service quality from the quality of your marketing materials. If your product or service is high-end, then your marketing materials should match it.

David Koch

 

Health Food Marketing Tactics and Tools


A healthy green lifestyle approach to marketing focussed towards 3 marketing channels, sales targets and retail promotions. Tactics and tools include; website, competitions, catalogues, online advertising, demonstration videos, point-of-sale marketing and brand makeover for Morlife Functional Foods, Arundel, Gold Coast.



 

 

Corporate Branding

Marketing materials were re-branded to match the office and manufacturing building in Arundel industrial park, Gold Coast.

 

Morlife Branded Corporate Office  

 

 

Demonstration Videos

A series of cooking demonstration videos for Morlife's Alkalising Challenge and YouTube, demonstrate using Morlife supplements, vegetable extracts and minerals in healthy cooked meals.

See more videos.

 

 

Morlife Alkalising Quinoa Tabbouleh Recipe Video

 

 

 


 

 

Website Re-Design (After)

A busy website was re-designed to soften the visual feel and re-position Morlife's identity towards a modern National health food company. The was done by upgrading to a premium Bigcommerce theme, adjusting the visual priority, adding white space and a strategic 'green alkalising' focus, while maintaining the Morlife red branding colour.


See www.morlife.com

 

Morlife Website Design

Website (During)

Morlife Website Design

Website (Before)

Morlife Website Design

 

 

Educational Landing Pages

Strategic landing pages provide nutritional and functional information for consumers on the health benefits of functional food products. This content was integrated into page meta details to provide increased search listings about product functions and health benefits to increase online traffic.

 

Morlife Website Landing Page Morlife Alkalising Greens

 

 

Win iPad3 + Products Promotion

An iPad3 competiton is promoted in wholesale, retail and direct channels to motivate consumers and build the direct sales database. The promotion is strengthened with monthly prize packs and product giveaways.

Consumer entries generate product video content for YouTube and other social media each month. Marketing tools include; website landing page and banners, social media posts, competition sites, eNews advertising, point-of-sale pull-up banners, flyers, posters and product stickers.

 

Morlife Win iPad and Products Competition Morlife Win iPad and Products Competition

 

 

Competition Entry Video

This creative entry for Morlife's Win iPad3 Competition provided content for YouTube, educated viewers about Goji Berries and won J Mikus an iPad3.

See more videos.

 

 

Morlife Goji Berries Easy Way To Improve Your Antioxidant Intake

 

 

 


 

 

Product Catalogue

The Morlife catalogue educates consumers about product benefits and promotes core product lines. It's aim is build direct sales orders, new online consumers and partnership based customers. The distribution tactics include online, direct mail and letterboxes.

 

Morlife Product Catalogue Morlife Product Catalogue

 

 

Newsletter Publications

Educational newsletters inform consumers about how Morlife functional food products aid wellness via alkalising, antioxidants, digestion, detoxification and immunity supplements.

 

Morlife Educational Publication Morlife Educational Publication

 

 

Retail & Wholesale Flyers

Retail promotional flyers are used to move specific product lines in direct and wholsale channels via email and direct mail distribution.

 

Morlife Functional Food Flyer Morlife Spirulina Flyer

 

 

Website Promotions

Retail promotions feature selected products to bundle and discount. Downloadable eBooks help to grow consumer interest and website traffic.

 

Morlife Alkalising Greens Banner Morlife Green Supplements Banner

 

 

eNews Promotions

Educational weekly eNews promotions emailed to the direct sales database are themed for the season, competitions or holiday promotions.

 

Morlife Alkalising Greens Banner Morlife Green Supplements Banner

 

 

eNews Promotions

Educational weekly eNews promotions emailed to the direct sales database are themed for the season, competitions or holiday promotions.

Occasional Free Shipping specials assist to increase sales when needed.

 

Morlife Xmas Gift Pack Banner Morlife Free Shipping Banner

 

 

eNews Promotions

Educational weekly eNews promotions emailed to the direct sales database are themed for the season, competitions or holiday promotions.

 

Morlife Australia Day Banner Morlife Easter Banner

 

 

Daily Deals Giveaways

Weekly product giveaways promote social media interactions and reward Facebook, friends, shares and likes.

 

Morlife Daily Deals Banner spacer

 

 

Win Free Wednesdays

Weekly product giveaways promote social media interactions and reward Facebook, friends, shares and likes.

 

Morlife Win Free Wednesday Banner spacer

 

 

Functional Food Fridays

Weekly product giveaways promote social media interactions and reward Facebook, friends, shares and likes.

 

Morlife Functional Food Friday Banner spacer

 

 

Social Media Coupons

Social media coupons promote and reward followers, friends, shares and likes. Respondents receive a 30% off coupon to use online.

 

Morlife Social Media Coupons spacer

 

 

Social Media CompetitionS

Social media competitions promote and reward followers, friends, shares and likes. The Woolworths Everyday Giftcard funnels traffic from social media and competition sites to Morlife website.

 

Morlife Win Woolworths Giftcard Banner Spacer

 

 

 

Food Marketing Assistance


If you're an independent food manufacturer looking to step up your marketing to the next level, we have affordable item based packages, or special hourly and daily rates to suit the development of professional marketing tools. See our small business Website Design Packages or Graphic Design Packages.

 

 

 

 

 

 

By: Troy Miller - troy@2020impact.com.au

 

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